+RED has created a new drink category of elixirs, formulated to provide intense hydration while supplying nutrients to enhance the body's physical response. Made from a precise blend of ingredients calibrated to increase performance, +RED will revolutionize the market by offering premium beverages for the discerning palate. In today's market, +RED presents a functional alternative with extreme edge and a patented package design that appeals to an audience who is looking for the latest in drink technology. Energizing. Hydrating. Satisfying. A revolution in formulation, +RED introduces the only FUNCTIONAL beverage that hydrates and won't spike glycemic levels. While most drinks combine sugar and caffeine to boost energy levels, +RED offers consumers an all-natural blend to provide a healthy charge that lasts for hours. Sweetened with agave nectar for a low glycemic index, +RED uses the body's natural physiology to convert calories into fuel, providing intense satisfaction without the guilt.
Shrink sleeve insulates the aluminum can to keep +RED colder, longer.
Patented Snap-Cap® keeps the lid sanitary from pasteurization to consumption, preserves carbonation and increases splash protection.
Top of Snap-Cap® converts to a table coaster.
Interior of Snap-Cap® doubles as a 1 oz shot for precise drink mixing.
Patented +RED bezel technology provides a completely new way to enjoy beverages, enhancing sip feel for a truly unique experience.
An encapuslated and elongated can fits snugly in the hand.
Can is wrapped in a unique shrink sleeve label with a matte finish for superior print quality, vibrant color and razor sharp artwork.
The rich matte varnish creates a truly premium look and feel.
It began with inspiration and a need for a healthy alternative.In 2007, Michael Ball, the creative force behind global brands Rock & Republic and pro cycling’s Rock Racing, embarked on a quest to fill a nutritional void in the beverage industry fueled by the performance demands of his two worlds – fashion and sports.
As a fast-paced fashion industry CEO, he understood the toll of stress, long days, travel, little sleep, poor eating habits, and dehydration on the body. As the team owner of a men’s professional cycling team and a former track cyclist, he knew first-hand the physical punishment athletes endured and the depletion they felt on a daily basis. He watched as athletes and fashion executives alike reached for sugary, chemically caffeinated or artificially sweetened drinks to boost energy levels.
For the health conscious, energy in a can wasn’t nutritious. It wasn’t hydrating. It wasn’t natural.
It was time for a revolution.
From Inspiration to InnovationDriven to create what didn’t exist — a formula to increase endurance, optimize performance and elevate energy levels naturally, Ball assembled a team of experts to lead an all-out assault on the status quo. Seeking only natural, synergistic ingredients and willing to push the boundaries of beverage technology, the team developed a prototype that proved it could be done.
While researching Eastern philosophies and the healing botanicals used for centuries, they were drawn to the properties of red marine algae, a nutrient-rich ocean plant packed with vitamins, minerals, complete proteins and essential fatty acids. This therapeutic red super food became the catalyst for radical innovation, powering a precise combination of botanical ingredients, all natural caffeine vegetable extracts and agave nectar, a natural sweetener that does not spike blood sugar and cause the fatiguing sugar “crash.” The result: +RED Elixirs, extraordinary hydration and a long-lasting natural energy boost stacked with anti-viral, anti-aging, and immune enhancing agents.
The MovementAfter more than five years of formula development, clinical studies, and technological innovations, +RED is redefining the energy drink market with a new category — the Power Elixir.
It is a convergence of energy, hydration and nutrition for optimal performance. It is the fuel for the new revolution and the beginning of a movement for better taste, better health and better performance.
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California Online Privacy Protection Act ComplianceBecause we value your privacy we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent.
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This policy was last modified on February 19, 2012
+RED Elixir 250 W Ivy Ave Inglewood, CA 90302 USA firstname.lastname@example.org