+RED has created a new drink category of elixirs, formulated to provide intense hydration while supplying nutrients to enhance the body's physical response. Made from a precise blend of ingredients calibrated to increase performance, +RED will revolutionize the market by offering premium beverages for the discerning palate. In today's market, +RED presents a functional alternative with extreme edge and a patented package design that appeals to an audience who is looking for the latest in drink technology. Energizing. Hydrating. Satisfying. A revolution in formulation, +RED introduces the only FUNCTIONAL beverage that hydrates and won't spike glycemic levels. While most drinks combine sugar and caffeine to boost energy levels, +RED offers consumers a blend to provide a healthy charge that lasts for hours. Formulated with a low glycemic sweetener, +RED uses the body's natural physiology to convert calories into fuel, providing intense satisfaction without the guilt.
High definition printing process with a proprietary matte varnish coating that keeps the aluminum can cooler longer.
Patented Snap-Cap® keeps the lid sanitary from pasteurization to consumption, preserves carbonation and increases splash protection.
Top of Snap-Cap® converts to a table coaster.
Interior of Snap-Cap® doubles as a 1 oz shot for precise drink mixing.
Patented +RED bezel technology provides a completely new way to enjoy beverages, enhancing sip feel for a truly unique experience.
An encapuslated and elongated can fits snugly in the hand.
The rich matte varnish creates a truly premium look and feel.
It began with inspiration and a need for a healthy alternative.In 2007, Michael Ball, the creative force behind global brands Rock & Republic and pro cycling’s Rock Racing, embarked on a quest to fill a nutritional void in the beverage industry fueled by the performance demands of his two worlds – fashion and sports.
As a fast-paced fashion industry CEO, he understood the toll of stress, long days, travel, little sleep, poor eating habits, and dehydration on the body. As the team owner of a men’s professional cycling team and a former track cyclist, he knew first-hand the physical punishment athletes endured and the depletion they felt on a daily basis. He watched as athletes and fashion executives alike reached for sugary, chemically caffeinated or artificially sweetened drinks to boost energy levels.
For the health conscious, energy in a can wasn’t nutritious. It wasn’t hydrating. It wasn’t natural.
It was time for a revolution.
From Inspiration to InnovationDriven to create what didn’t exist — a formula to increase endurance, optimize performance and elevate energy levels naturally, Ball assembled a team of experts to lead an all-out assault on the status quo. Seeking only natural, synergistic ingredients and willing to push the boundaries of beverage technology, the team developed a prototype that proved it could be done.
While researching Eastern philosophies and the healing botanicals used for centuries, they were drawn to the properties of red marine algae, a nutrient-rich ocean plant packed with vitamins, minerals, complete proteins and essential fatty acids. This therapeutic red super food became the catalyst for radical innovation, powering a precise combination of botanical ingredients, natural caffeine from green coffee bean, vegetable extracts, and a low glycemic sweetener that does not spike blood sugar and cause the fatiguing sugar “crash.” The result: +RED Elixirs, extraordinary hydration and a long-lasting healthy energy boost.
The MovementAfter more than five years of formula development, clinical studies, and technological innovations, +RED is redefining the energy drink market with a new category — the Power Elixir.
It is a convergence of energy, hydration, and nutrition for optimal performance. It is the fuel for the new revolution and the beginning of a movement for better taste, better health, and better performance.
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This policy was last modified on February 19, 2012
+RED Elixir 250 W Ivy Ave Inglewood, CA 90302 USA firstname.lastname@example.org